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Data and analysis

Informed decisions

Media and betting rights are usually the most important and largest revenue streams for rights owners. Making informed decisions with reliable and insightful intelligence and data is a vital component in the rights process, combined with in-depth industry experience and expertise.

World's best analysts

We work with the world's best data analysts in sport to provide us with a bedrock of data – from audience ratings, betting revenues through to bespoke consumer research – to help our clients drive informed decision making for their media and betting rights. We work extensively in all key markets around the world.

Maximise revenues

A clear understanding of the value of media and betting rights is a critical component to achieve success in a rapidly evolving landscape. This understanding is vital to fully maximise revenues and exploit potential from every available revenue stream.

We use a variety of valuation modelling tailored to specific rights, across streaming, PAY TV, retail betting, PPV, owned media and Free TV.

Forecast trends

We will factor forecast trends including macro-economic data, legislative changes and the emergence of new technology on the value of our clients’ rights.

Rights Valuation
Sales Strategy

Key relevant data

We devise media and betting sales strategies tailored to each individual client, underpinned by sourcing key relevant data and robust valuation modelling. Our strategies are also tailored to each individual rights revenue stream and territory on a global basis.

Demand and dynamics

We proactively canvass all prospective rights buyers in every core market to provide a clear insight into market demand and dynamics, and design tender or sales processes to maximise competition, and achieve optimal revenues and distribution.

Rights Sales

Leading agency

Media rights sales has been at the heart of our business for two decades and we have a clear reputation as a leading sales agency. We have detailed insights in all the major media markets with outstanding relationships with multiple leading broadcasters and global media platforms.

Rights management

Our team covers all post-sales services, including contract negotiation, financial management of license fee collection and remittance to clients, technical delivery of live content and data from sports venue to broadcaster, and media and betting partner liaison throughout.

All sports

Rights sales can come under many guises – from highly competitive ITT processes in core markets to seeking out buyers in emerging territories – we cover all the major, and many less developed sports.

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